Be the Reason Someone Gets Home Tonight
on their own feet, not on shoulders
CAMPAIGN DETAILS
“Be the Reason Someone Gets Home Tonight” is a visual awareness campaign aimed at highlighting the deadly consequences of drinking and driving. The campaign uses a powerful “Before & After” comparison — portraying the deceptive comfort of alcohol behind the wheel versus the tragic aftermath of a crash.
CAMPAIGN OBJECTIVE
The objective of this campaign was to create a high-impact visual narrative that discourages drunk driving through emotion-driven storytelling. The project seeks to provoke thought, evoke empathy, and influence behavior — especially among young and urban Indian drivers.
Concept & Message
Inspired by the “Before & After” comparison model, this campaign uses visual storytelling to show the false sense of safety alcohol gives behind the wheel — and its irreversible consequences. The phrase “on their own feet, not on shoulders” adds a powerful cultural emotion rooted in Hindu funeral customs.
Outcome
Created as a concept for a national road safety awareness campaign, this project powerfully demonstrates how emotional, visual, and culturally rooted storytelling can combine to deliver a hard-hitting, thought-provoking message in a minimal yet unforgettable way.
PROJECT STATUS
This campaign is a speculative concept created as part of a visual communication project. It is not currently live but designed to demonstrate the potential of emotional storytelling in road safety communication. Open for collaborations or partnerships to bring this concept to life.