PROJECT DETAILS : BRANDMAN RETAIL duration : SEP 2024 - CURRENT role : DIGITAL MARKETER | designer
About the BRAND :
BrandmanRetail, a part of SGPL (Sunglass Palace Pvt. Ltd), is a premium lifestyle retail company that operates in STREET WEAR
The brand represents international names like PUMA & ADIDAS, OPERATING as the official New Balance franchise in North India.
Scope & Responsibilities :
The main goal was to revive BrandmanRetail’s inactive social media presence and enhance overall visibility and
performance across major digital platforms — including both search and social channels.
SEO & Web Optimization
When I joined, the website’s on-page and technical SEO were under-optimized — missing metadata, slow page speed,
and poor SERP visibility for Collection & product pages. I began with technical improvements: setting up GSC and GA4,
updating sitemaps, refining robots.txt, compressing images, removing unused CSS/JS & optimized for web vitals.
After stabilizing the technical side, I focused on on-page SEO — rewriting metadata, optimizing images with ALT text,
converting JPEGs to WebP, improving URL structures, and interlinking pages for better crawlability and UX
These steps collectively boosted rankings, bringing major collections into the top 10 on SERP.
Ads & Campaigns
Alongside organic efforts, I also planned and managed Meta ad campaigns that aimed to strengthen brand visibility and site traffic
focus was to drive traffic to WEBSITE Each campaign began with detailed audience research inc. user behaviour, demographics
and interest groups related to sneakers, streetwear, and premium fashion to build highly targeted ad sets
One of my most successful campaigns was for the store opening in Guwahati, which was designed to build local awareness
and bring foot traffic to the offline store. I used geo-targeting to focus on users in and around Guwahati
campaign received a strong response — the store achieved noticeable local buzz, increased in-store visits, and brand mentions
Design & Creative Direction
During my initial content and competitor analysis, I noticed a clear gap between the brand and its audience —
most competitors focused only on product posts, which lacked interaction and emotional connection. I realized
that to sell premium products, the brand first needed to connect emotionally with its audience. Instead of pushing products,
I created relatable and community-driven content that reflected everyday experiences sneaker enthusiasts could relate to.
Some of the carousel ideas included “Buying Sneakers Be Like” and “If Sneakers Could Talk”, This approach worked better than expected
our social media reach grew 7.5x, and customer interactions increased significantly.
the results
Boosted monthly social media reach from 2.5K to 1,00,000+ views — a 3,900% growth.
Designed over 500+ creatives across digital, web, and in-store platforms.
Improved social media engagement by 630% through relatable, community-driven content.
Secured rankings under 10 for collection page including new balance, jansport & on.
Enhanced page speed, fixed crawl issues, added structured data.
Added automated social messaging, improving customer interaction and response benchmarks.