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PROJECT DETAILS : nIDHI sAYSS duration : dec 2024 - march 2025 role : smo | TREND ANALYST

About the Project :

In December 2024, I wanted to test my social media optimization skills in a real-world setting

— and around the same time, a batchmate named Nidhii approached me to help her grow her poetry page, Nidhii Sayss.

project Objective :

To optimize and grow a content-based Instagram account organically by applying a DATA DRIVEN

social media strategy — focusing on reach, engagement, and niche relevance, without relying on paid promotions.

research & stRAtegy :

My first step was to understand the ecosystem of the poetry niche. I analyzed competitive creators

creators like Saifsayss, Qalam-e-Dil, and Sillywrites to see what made their content perform well

— from popular audios and captions to posting timings and engagement patterns. I TRACKED EVERYTHING

For hashtag and keyword research, I chose a manual approach instead of using automated tools.

I analyzed reels on my feed, checked metrics, and picked keywords that performed well and matched the niche.

Many creators used irrelevant hashtags like “#Trending” to chase reach — I avoided them to keep algorithm clarity.

Content Creation & Execution :

Once the research phase was done, I collaborated with Nidhii to refine her poetry content

and overall aesthetic. Out of 17 reels, 15 featured original writings, which helped maintain authenticity.

There wasn’t a fixed posting schedule — the posting gap varied between five days to two weeks

as WE prioritized creativity and message depth over daily consistency. Captions were minimal, just title and selected hashtags

THE RESULTS :

Within just the first 30 days of posting, the account achieved over 3,00,000 total views across 17 reels

The project recorded an impressive 613.5% growth in engagement and profile visits, MEANS the audience was genuinely connecting with the content

Starting entirely from zero, the account grew to around 300 followers, building a small yet deeply engaged community.

a collaboration with Qalam-e-Dil, a known poetry page that initially requested a repost but later turned into a joint content effort boosting mutual reach.

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