smo
PROJECT DETAILS : nIDHI sAYSS duration : dec 2024 - march 2025 role : smo | TREND ANALYST
About the Project :
In December 2024, I wanted to test my social media optimization skills in a real-world setting
— and around the same time, a batchmate named Nidhii approached me to help her grow her poetry page, Nidhii Sayss.
project Objective :
To optimize and grow a content-based Instagram account organically by applying a DATA DRIVEN
social media strategy — focusing on reach, engagement, and niche relevance, without relying on paid promotions.
research & stRAtegy :
My first step was to understand the ecosystem of the poetry niche. I analyzed competitive creators
creators like Saifsayss, Qalam-e-Dil, and Sillywrites to see what made their content perform well
— from popular audios and captions to posting timings and engagement patterns. I TRACKED EVERYTHING
For hashtag and keyword research, I chose a manual approach instead of using automated tools.
I analyzed reels on my feed, checked metrics, and picked keywords that performed well and matched the niche.
Many creators used irrelevant hashtags like “#Trending” to chase reach — I avoided them to keep algorithm clarity.
Content Creation & Execution :
Once the research phase was done, I collaborated with Nidhii to refine her poetry content
and overall aesthetic. Out of 17 reels, 15 featured original writings, which helped maintain authenticity.
There wasn’t a fixed posting schedule — the posting gap varied between five days to two weeks
as WE prioritized creativity and message depth over daily consistency. Captions were minimal, just title and selected hashtags
THE RESULTS :
Within just the first 30 days of posting, the account achieved over 3,00,000 total views across 17 reels
The project recorded an impressive 613.5% growth in engagement and profile visits, MEANS the audience was genuinely connecting with the content
Starting entirely from zero, the account grew to around 300 followers, building a small yet deeply engaged community.
a collaboration with Qalam-e-Dil, a known poetry page that initially requested a repost but later turned into a joint content effort boosting mutual reach.